Welcome to LFW 2019
London Fashion Week is a major event which attracts some of the biggests names in the business, including the Queen (!) who attended in 2018. Let's see what people got up to as they moved around the city!
180 Strand
Although LFW 2019 took place across many parts of the London, 180 Strand is the Headquartes of the event where the main catwalks and activity took place.
West End
The West End is London's most prestigious shopping and fashion districts. We can see that there was significant Instagram geotagged activity but very little Airbnb activity, which makes sense as it is very expensive!
Footfall data
We then created a visualisation to simulate a footfall map of people based on Instagram geotagged posts. Please click here to view the interactive version on the Instagram activity!
East London
The area between Spitalfields and Shorditch is a very popular place in London. It's where some of the more trendy and cool bars, restaurants and stores. As you can see there is quite of lot of Instagram activity and it also looks like fashionistas stayed there the most during LFW19 with high Airbnb occupancy.
West London
There was very high Aribnb occupancy in the Paddington and Baywater area, however Instagram activity was low. It looks like a lot of the LFW19 activty was taking place in the West End and in Shoreditch!